Who We Are
NASA
We are chefs, not cooks.
A cook can follow a recipe and make something decent. But when something goes wrong, they have no idea why and what could be done to change it. A chef understands the actual principles behind the recipes. They know why ingredients interact the way they do, which means they can create new things and fix problems when they arise. – Brandon Sanderson
We master principles and techniques because recipes don’t produce outcomes; they produce products.
We don’t chase fads or hype because results come from persistent practice.
We strive for integrity because enduring relationships define success.
Our Team
Alexandra Wong, Founder
Alex has been leading and executing major transformation programs for financial institutions in Asia Pacific and the US for over 18 years.
She has extensive experience in strategic transformation, regulatory change and technology development. Combining industry knowledge and technical expertise, she pioneered game-changing approaches that delivered strategic objectives within tight timeframes. She enjoys leading cross-disciplinary, multi-cultural teams and is proficient in navigating matrix organizations.
Alex holds a B.S. in Aeronautical & Astronautical Engineering from Purdue University and a Graduate Certificate in Management Science & Engineering from Stanford University. She is PMP certified and a Stanford Certified Project Manager.
